We activated the community, then launched the token +1,640% growth
A full-funnel Web3 marketing strategy for a decentralized crowdlending platform:
from audience strategy to token launch
1,640%%
Token Growth at CEX Listing
38%
More Qualified Leads
4x
Growth in Social Media Engagement
140%
Increase in Website Traffic
Organic Growth | Perfomance Marketing
About Definder
It serves two audiences,investors seeking transparent, on-chain lending opportunities, and borrowers seeking funding outside traditional banking, both operating in a Web3 space where trust and community matter as much as the product itself.
The Challenge
Two audiences, one platform
Investors and borrowers come to Definder for different reasons: returns versus access to funding. The opportunity was building messaging that speaks to each directly, rather than one generic pitch.
Standing out in Web3
Web3 audiences are skeptical by default and tune out generic crypto messaging fast. The challenge was building a strategy native to how this audience actually evaluates and trusts new platforms.
Turning traffic into leads
Definder had traffic coming in, the next step was making sure the website experience converted that traffic into qualified leads for both investors and borrowers.
A community that needed activating
Definder had a Telegram presence and a Reddit footprint, but neither was driving the kind of engagement that builds confidence ahead of a launch.
A launch with a deadline
The WhiteBIT listing had a date attached. Everything, community, content, press, needed to be in place before that date.
The Approach
Audience + Market Mapping
Mapped the platform's audiences (investors and borrowers) and identified what each needed to see before trusting a tokenized real estate and crowdlending platform.
- Investor and borrower personas defined
- Trust signals and objections mapped per audience
- Messaging framework built around proof
Acquisition Strategy
Built and launched targeted ad campaigns engineered to filter for intent, bringing in traffic already close to a decision.
- Campaigns split by investor vs. borrower intent
- Channel selection based on where Web3 audiences actually convert
- Lead quality tracked from the first week
Website Conversion
Audited the site, then rebuilt it so investor and borrower traffic each had their own path to converting.
- Full audit across both user journeys
- Separate conversion paths for investors and borrowers
- Traffic growth (+140%) converted directly into lead growth (+38%)
Community
Took existing Telegram and Reddit presences and turned them into channels people actually checked daily: consistent content, real conversation, proactive engagement.
- Telegram activity rebuilt around daily engagement
- Reddit campaigns expanded across relevant investing and crypto communities
- Content built per channel
Press Placements
Got Definder in front of the outlets investors actually read, timed to build credibility ahead of the listing.
- Placements secured: Yahoo Finance, Forbes, Bitcoin.com, Benzinga, VentureBeat, Investors Chronicle
- Founder positioned through interviews and bylines
- Press timed to land in the weeks before the WhiteBIT listing
The listing
Coordinated the WhiteBIT listing and managed the launch window: the community and press groundwork meant there was demand waiting when it went live.
- WhiteBIT listing coordinated
- Launch timing aligned with community and press momentum
- +1,640% growth in the launch window
The Results
1460%
Token growth at WhiteBIT listing: the payoff of community and press built beforehand
4x
Social engagement, from Telegram and Reddit communities turned active
38%
More qualified leads, from a website built around two separate conversion paths
140%
Traffic growth from campaigns built to filter for intent
The groundwork showed up at launch
Got a launch on the calendar and nothing built around it yet?
Case Studies
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