From MVP
to 74 leads in 5 weeks

Financial service MVP in Germany. We built the landing pages, launched the campaigns, set up tracking, and generated the signal needed for the next product decision.

3 weeks

Weeks From MVP To Ads

70+

Leads Generated

€9

Cost Per Lead (CPL)

Web & Tech

About AutoGeld24

AutoGeld24 is a brand used to examine the viability of entering a German market with a financial service that offers purchasing one’s vehicle while dividing the instalments in multiple months and allowing user can continue driving the car.

FintechGermanyB2C

The Challenge

Testing a new market fast

The client needed to validate demand in Germany before investing in full-scale product development.

Building without overbuilding

The goal was not a complete platform yet. The project needed an MVP that could launch quickly and collect real data.

Generating first leads

The first milestone was 50 leads. Campaigns had to prove whether the offer could attract real interest.

Making a data-backed decision

The owner needed enough signal from the launch to decide whether to continue with full-stack development.

The Approach

Web Design (UX/UI)Website DevelopmentPaid SearchMarketing Analytics

Phase 01Week 1

Discovery & Strategy

We started with discovery to understand the market, competitors, offer logic, and MVP requirements before moving into execution.

Competitive analysis completed
Brand strategy defined
MVP concept mapped
Launch requirements clarified

Phase 02Weeks 1–2

MVP Prototyping

We created the MVP structure needed to test the service without building a full product too early.

MVP prototype prepared
User flow structured
Landing page logic planned
Conversion path defined

Phase 03Weeks 2–3

Landing Page Setup

We designed and developed landing pages that explained the offer clearly and prepared users to submit their interest.

Landing pages designed
Landing pages developed
Offer messaging structured
Lead forms prepared

Phase 04Week 3

Campaign & Tracking Setup

Before launch, we prepared ad campaigns and set up tracking to measure lead generation performance from the first day.

Paid campaigns prepared
Tracking setup completed
Lead events configured
Reporting structure created

Phase 05Weeks 4–5

Activation & Testing

The activation phase included campaign launch, A/B testing, readjustments, and reporting to understand whether the offer had enough market signal.

Campaigns launched in three German cities
A/B testing completed
Campaign readjustments made
Performance reported to the client

Phase 06Weeks 8-18

Paid + Creative

Platform-specific creatives. A/B testing from day one. Every ad legally cleared. Nothing scaled until it proved itself.

Platform-specific creatives
A/B testing from day one
Scaled only what worked

Phase 07Weeks 15-17

Video

Brand video to explain a complex product and earn investor trust fast. Script legally reviewed before production. Deployed across paid and the website.

Script legally cleared
Deployed across paid + website

The Results

€ 9

Average Cost Per Lead

3 weeks

From MVP to ads launch

Qualified Leads Generated

German Cities Covered

Based on the positive results, the owner decided to move forward with full-stack platform development under a different brand name and with an in-house team. The MVP helped turn an early business idea into a data-backed product decision.