Performance Marketing for a Financial company

About Client

Cashcat is a website for comparing loan and credit offers.

Goals

  • The goal was to increase the number of qualified leads.

Approach

  • Conducted an audit of the marketing strategy and paid traffic channels.
  • Created an actionable plan based on historical data and the audit. It included changes of the structure of the accounts and changes of ad groups. 
  • Performed A/B test for ad creatives and bid strategies.
  • Set new KPIs to measure the effectiveness of the new campaigns.
  • Scaled Google Ads and YouTube Ads campaigns that performed within the KPI.
  • Performance over 4 quarters of 2021 averages at achieving 121% of the KPI.

Key results

1 week for the audit

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Generated 7,424 leads

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Average quarterly KPI attainment: 122%

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