7,424 leads for a fintech platform at 121% of KPI

Performance marketing for CashCat, a loan comparison platform in the Philippines.
Google Ads and YouTube Ads, audited and rebuilt from the ground up.

7424

Leads Generated

122%

Quarterly KPI Achieved

Audit Completed and Action Plan Delivered

Perfomance Marketing

About CashCat

CashCat is a Philippine-based financial comparison platform that helps consumers find and compare loan and credit offers from multiple lenders. In a high-competition, high-regulation space, the business lives and dies by the quality of its inbound leads: every unqualified click is wasted budget, every qualified one is revenue.

FinTechPhilippines B2C

The Challenge

Connecting KPIs to daily spend decisions

KPIs existed on paper but weren't connected to daily spend decisions

Restructuring for clarity and control

Campaigns and ad groups were set up in a way that made it impossible to isolate what was actually working

No creative testing

Ad creatives and bid strategies weren't being tested systematically: winning variants were never identified or scaled

Underused YouTube Ads

A high-intent video channel was being ignored in a market where mobile video consumption was accelerating

The Approach

Paid SearchPaid Social

Phase 01Week 1

Audit & Diagnose

One week to map the full picture: account structure, historical data, creative, and attribution. Problems were visible fast.

Full Google Ads and YouTube Ads audit
KPI baseline set and benchmarked
Action plan delivered end of week one

Phase 02Weeks 2-4

Restructure & Test

Rebuilt the account from the ground up. Campaigns segmented, ad groups rewritten, creative testing launched in parallel.

Campaigns restructured by intent level
A/B tests launched on creatives and bid strategies
New KPIs set per campaign type

Phase 03Week 5+

Optimise & Scale

Locked the system, trusted the process. Weekly performance reviews against KPI, continued creative iteration, YouTube scaled alongside Search.

Weekly performance reviews against lead volume KPI
Ongoing creative iteration based on test data
YouTube Ads scaled in line with Search performance

The Results

7,424+

High-intent Qualified Leads generated throughout the campaign duration.

122%

of KPI averaged across all four quarters of the year.

4 qtrs

consecutive quarters of maintaining and averaging 121% of the target KPI.

Audit and full campaign restructuring completed within the first week.

Most campaigns are built to launch. This one was built to learn. The difference shows up not in month one but in month twelve – when everyone else's results are decaying and yours are still climbing.

See what's leaking before you spend another euro.

Let's build your lead machine.

Book the free audit

Case Studies

Results that Compound

Organic Search for Dubai's Security Market

Organic SearchSEOGEO & AEO

From the bottom of Google to position one for Dubai's most searched security services.

+573 %

Google Search Presence Growth

+250 %

Clicks Growth

148 %

KPI Growth

118 %

Quarterly KPI Achievement