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Branded a Cultural Investment Platform in One Week

CoHeritage - a platform for investing in and donating to museums - needed a brand and a market case before approaching stakeholders. We delivered the identity, pitch, and roadmap within a week.

1 week

To a Stakeholder-Ready Pitch Deck

100

First Users From Test Campaign

3

Funding Conversations Opened

Creative Content · GTM & Strategy

About Co:Heritage

CoHeritage is a platform that lets people invest in and donate to museums, using gamification and crypto-based subscriptions to make cultural funding accessible.

A new model at the intersection of culture and crypto - one that needed a brand and a clear market story before it could raise support.
Cultural TechGermanyB2C

The Challenge

01

A brand for a new category

CoHeritage sits between museums, donors, and crypto. The identity had to make an unfamiliar model feel clear and credible to all three.

02

A case investors could act on

Beyond a look, CoHeritage needed proof the market was real: a defined audience and opportunity to bring into stakeholder conversations.

03

A roadmap to build on

A clear direction for where the platform goes next, ready to anchor future development and funding discussions.

04

Delivered on a tight timeline

All of it built to a stakeholder deadline, without trading away quality for speed.

The Approach

Branding & IdentityGTM & StrategySEO Strategy
Phase 01Week 1

Brand & Design

Built the identity and a cohesive design system that gives CoHeritage a distinct, credible presence.

  • Unique brand identity
  • Cohesive visual and design strategy
  • Applied across pitch and platform materials
Phase 02Week 1

Market Fit

Ran market analysis to define who CoHeritage is for and how big the opportunity is.

  • Audience and market analysis
  • 100,000+ potential users identified in crypto and cultural sectors
  • Positioning built around real demand
Phase 03Week 1

Pitch & Roadmap

Turned brand and market work into a stakeholder-ready case and forward plan.

  • High-impact pitch deck delivered in one week
  • Product roadmap established in 115 hours
  • Foundation set for stakeholder discussions

The Results

1 week

Pitch Deck Delivered

3 

Funding Conversations Opened

100 

First Users From Test Campaign

100,000+ 

Audience Opportunity Identified

In one week, CoHeritage went from concept to a stakeholder-ready brand. The identity gave a new cultural-investment platform a credible face, the market analysis proved the opportunity was real, and the roadmap gave stakeholders a clear path forward - everything needed to move from idea to conversation.

Before you pitch, get the brand right.

The right brand opens the right room.

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