5x more leads from Google
in a crypto market
Global crypto payment provider.
Most crypto brands don't even try organic. We made it their best channel.
+505%
Sign-ups from Organic
+280%
New Users from Organic
2x
More Organic Sessions in Year One
Ongoing
Still Compounding
Organic Growth
About The Company
Operating across multiple markets with a product built for businesses that need flexible, reliable payment processing without the limitations of traditional banking.
The Challenge
Finding the right ground to compete on
Head keywords locked by players with decade-long authority. The strategy had to start with finding where this product could actually rank: high intent, lower competition, specific buyer searches.
Laying the groundwork first
Before any content or authority building could compound, the site needed to be technically clean. Schema, crawlability, page targeting – all had to be fixed before anything else started.
One site serving three different buyers
SaaS platforms. High-risk merchants. API integrators. Each searches differently and converts on different content. One generic approach covers none of them.
Content that answers the hard questions
Businesses integrating a payment gateway into their product need to trust the provider before they commit. Content has to answer hard questions – compliance, security, integration complexity, not just rank for keywords.
The Approach
Audit + Gap Analysis
Full technical audit. Then competitor gap analysis: not where the giants win, but where they're weak.
- Full technical audit
- Competitor gap analysis – rankable opportunities only
- Buyer intent mapped per product and use case
- Priority list set before work started
Technical + On-Page
Fixed the foundation. Every key page retargeted to the relecant keyword. Internal linking rebuilt to move authority toward the pages that drive sign-ups.
- Schema implemented
- Site structure and crawlability fixed
- Every product page retargeted to correct keyword
- Internal linking rebuilt for sign-up pages
Content
Every piece targeting a specific search with a specific buyer at the end of it. Nothing written without a keyword, a buyer, and a conversion goal attached.
- Decision-stage content per buyer type
- Comparison content for high-intent searches
- Use-case guides per product and merchant type
- Every piece tied to a sign-up goal
Authority
Editorial backlinks, citations, and PBN. In a market where incumbents have years of authority, waiting for organic link growth alone isn't a strategy.
- Fintech and crypto editorial backlinks
- Industry citations
- PBN for authority acceleration
- Running from day one
AI SEO
Rebuilt the content architecture so AI tools cite this product in their answers. Traditional rankings plus AI recommendations both built into the same strategy.
- Content structured for AI answer extraction
- Entity authority built across full product range
- Optimised for Google AI Overviews, ChatGPT, Perplexity
- Cited in AI responses
The Results
7x
Organic sign-ups. Before we started versus now.
+280%
New users from organic search
2x
Organic sessions in year one versus the full prior year.
14m
2026 beats full 2025 in 5 months
Fourteen months to make organic the biggest acquisition channel in the business.
What could yours look like in fourteen months?
Case Studies
Results that Compound
Organic Search for Dubai's Security Market
From the bottom of Google to position one for Dubai's most searched security services.
