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4.65x ad revenue growth
on Google Ads

We cut the channel that wasn't working and doubled down on
what was taking income from €2,160 to €9,990 a month.

4.65x

Ad Revenue Growth

5,614

Clicks Driven

7.79

ROAS Achieved

55

Conversions

Perfomance Marketing

About The Company

A Danish e-commerce jewelry brand running paid search with an existing Google Ads account. The client wanted more website traffic, more orders, and a stronger ROAS and had a clear priority: Google Shopping as the primary channel for reaching new audiences.
E-commerce / JewelryDenmarkB2C

The Challenge

01

Traffic and orders had room to grow

The account was generating results: 1,232 clicks and 15 conversions in June but the client wanted meaningfully more traffic and orders without sacrificing ROAS.

02

A channel priority that needed testing

The client wanted to lean into Google Shopping to reach new audiences. The question was whether that channel would actually perform for this account, or whether the budget would work harder elsewhere.

03

No structured plan for scaling

Before this engagement, there was no audit-driven roadmap: campaigns were running, but not within a tested framework for where to scale and where to pull back.

The Approach

Perfomance MarketingPaid SearchMarketing Analytics
Phase 01Week 1

Audit & Planning

Started with a full advertising account audit, then drafted recommendations and a work plan based on what the data showed.

  • Full advertising account audit
  • Recommendations drafted for efficiency improvements
  • Work plan built around audit findings
Phase 02Weeks 2-3

Implementation

Rolled out the recommendations across the account structure.

  • Recommendations implemented across campaigns
  • Account groundwork laid for testing and scaling
Phase 03Weeks 4-6

Testing Google Shopping

Tested Google Shopping as the client's priority channel and made the call to cut it when the data didn't support it.

  • Google Shopping tested as a primary channel per client priority
  • Results showed the channel underperforming
  • Shopping disabled, budget redirected to better-performing campaigns
Phase 04 Weeks 5+

Scaling

Focused the account on Branded, Remarketing, and Performance Max - optimizing and scaling each.

  • Brand campaign optimized
  • Standard Shopping campaigns created
  • Dynamic remarketing campaigns created
  • Performance Max scaled as a core channel

The Results

4.65x

Ad revenue growth from June to December - the result of redirecting budget toward what actually worked.

7.79 

ROAS achieved, up from 5.77, proof that cutting Google Shopping paid off.

5,614 

Clicks in December, up from 1,232 - more than 4x the traffic.

55 

Conversions in December, up from 15.

Identifying and cutting an underperforming channel - even one the client wanted to prioritize - and reallocating that budget toward higher-return campaigns drove a 4.65x increase in monthly revenue (€2,160 → €9,990) in six months, while improving ROAS from 5.77 to 7.79 and reducing cost per click.

Before vs. After

Same account, six months apart: what changed when we cut the underperforming channel and scaled the rest
In June, the account was spending on a Shopping setup that wasn't producing results: most campaigns sat at zero clicks and zero conversions, with all activity concentrated in a single branded campaign.
By December, that budget was working across the account: clicks grew from 1,232 to 5,614, conversions from 15 to 55, and conversion value from 16,100 DKK (€2,160) to 74,413 DKK (€9,990) with cost per click actually dropping along the way. Same account, same total spend range, completely different output.

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