The data infrastructure
that finally held
They ran workspace bookings for enterprises worldwide. We built the AWS data pipeline
that unified every CRM and API into one source of truth.
100%
Data Accuracy Rate
1 m
Full Infrastructure Built
1 team
Dedicated End-to-End Ownership
AI & Automation
About The Company

The Challenge
No single source of truth
Multiple CRM systems and external APIs: each with its own format, its own update schedule, its own version of the data. No single source anyone could trust.
Manual reconciliation at scale
Without continuous integration, teams spent hours manually reconciling records. Every report was out of date before it was finished.
Fragmented data, blocked decisions
Employee footprint calculations, workspace utilisation, growth analysis - all of it depended on data that was fragmented, inconsistent, and impossible to act on at scale.
Complexity growing faster than control
In a high-competition health app market, more spend without smarter targeting just inflated CPC and diluted ROI. The goal wasn't more leads: it was the infrastructure to find the right ones, consistently, at scale.
The Approach
Audit & Architecture
Mapped every data source, format, and sync frequency. Designed the AWS architecture before writing a single line of code.
- All CRM and API sources mapped
- Data schema and pipeline designed
- AWS stack selected and scoped
Pipeline Build
Built the full ETL pipeline on AWS: collecting, transforming, and loading data from every source into a centralised RDS Postgres database.
- Lambda for serverless data processing
- EC2 + VPC for heavy data loads
- S3 for raw storage before transformation
Monitor & Validate
CloudWatch set up to monitor the pipeline continuously. Data validated end-to-end until 100% accuracy was confirmed across every source.
- 100% data accuracy confirmed
- CloudWatch monitoring live
- Zero manual reconciliation needed
The Results
100%
Data accuracy across every integrated CRM and API source.
1 month
Full AWS pipeline built, validated, and handed over.
0
Manual reconciliation required after go-live.
1 source
Single centralised database replacing every fragmented system.
Ready to work together?
Your data should have one truth.
Case Studies
Results that Compound
Machine learning for customer predictions
Company builds health & fitness apps used by millions. We built the ML infrastructure that made their Google Ads spend chase value.
