UI redesign that increased traffic by 24% in 3 weeks

DeHealth runs a global AI and blockchain health data platform. We built the brand system,
website, and design foundation their app and marketing were built on.

100,000+

Community Members

24%

Increase in Traffic

Brand System and Website Delivered

Web & Tech · Design

About DeHealth

DeHealth is a UK-headquartered AI and blockchain health platform with research centers across Ukraine, Israel, the USA, and New Zealand.

Their product consolidates users' medical data in one secure, decentralised app. Global from day one, with a community of 100,000+ members and 1.6M potential users reached through their ambassador network.

HealthTechWeb3DeFiUnited KingdomB2C

The Challenge

Site to match the product

The existing website was built on an outdated constructor. As the product evolved, the site needed the flexibility to evolve with it: faster updates, better structure, room to scale.

Design the Web3 positioning

DeHealth operates at the intersection of AI, blockchain, and healthcare. That positioning has to land immediately in the design.

Build a system & not just pages

A one-off website solves one problem. A design system solves every problem that comes after it: app screens, marketing assets, new pages, new markets.

One language across 5 markets

UK, Ukraine, Israel, USA, New Zealand. Every touchpoint needs to feel like the same brand.

The Approach

DesignUI/UXBrand IdentityProduct Design

Phase 01Weeks 1-2

Research & Brand System

Mapped the competitive landscape and built the full brand system. Everything downstream built from this.

Competitor landscape mapped
Brand system designed and documented
Component library built

Phase 02Weeks 3

Website Design

New site designed and shipped in one week. Flexible stack, rebuilt structure, brand applied end to end.

Full website redesigned and delivered
Structure and navigation rebuilt
24% traffic increase post-launch

Phase 03Week 4

Foundation for Everything After

The design system became the infrastructure DeHealth scaled on. App, marketing, ambassador materials: one system, every touchpoint.

App UI built on TechUnit's design system
All marketing assets derived from the same system
Brand consistent across product, web, and marketing

The Results

100,000+

Community members built on the platform

+23%

Increase in traffic post-launch

-95%

Reduction in errors and crashes

3 weeks

Full brand system and website delivered

The brief was a website redesign. What we delivered was the visual infrastructure a global product was built on. Three weeks of design work that the app, the marketing, and the community all grew out of.