From one channel to five.
KPI up 148%.

Performance marketing for GoMage, a Magento eCommerce development company.
Multi-channel B2B lead generation, built and scaled over years.

148%

KPI Growth Since 2018

118%

Quarterly KPI Achievement

Audit Completion

Perfomance Marketing

About GoMage

GoMage is a US-based development company specialising in turnkey eCommerce websites and platforms built on Magento. Their buyers are mid-to-large businesses looking for a serious technical partner. Long sales cycle, high contract value, very specific ICP.

eCommerce / B2B DevUSAB2B

The Challenge

Narrow channel mix

Lead generation was concentrated in one channel. New qualified buyers weren't being reached where they actually spent time.

ICP not clearly defined

The target customer, a business ready to invest in a custom Magento build, wasn't precisely enough defined to target at scale.

No hypothesis-driven testing

Lack of uCampaigns were running without a structured approach to testing creatives and bid strategies against clear hypotheses.nified analytics prevented accurate multi-platform lead attribution.

Measurement gaps

GTM, GA4, and analytics weren't configured to give full visibility into what was driving pipeline.

The Approach

Paid SearchPaid SocialAnalytics

Phase 01Weeks 1-2

Audit & Diagnose

Deep audit of the marketing strategy, paid channels, and audience data. ICP mapped from scratch.

Full paid channel audit
Target audience and customer portrait analysis
Historical data reviewed and benchmarked
Action plan delivered in 2 weeks

Phase 02Weeks 3-8

Rebuild & Expand

Existing channels restructured. New channels launched. Competitive research informed both audience targeting and creative direction.

Google Ads and Meta campaigns restructured and scaled
Bing, LinkedIn, and Quora activated as new channels
Competitive research on audiences and creatives
Semantic core expanded for Search
A/B tests launched on creatives and bid strategies

Phase 03Weeks 8+

Optimise & Scale

A long-term engagement built on consistent performance. KPI growing year on year.

GTM, GA4, BigQuery, and Data Studio configured for full visibility
New KPIs set per channel and campaign type
118% quarterly KPI & 148% growth since engagement started

The Results

118%

quarterly KPI achieved, consistently

148%

KPI growth since 2018: the result of years of compounding optimisation

channels activated: Google, Meta, Bing, LinkedIn, Quora

audit to full strategy – ICP mapped, channels planned, ready to build

The brief wasn't to launch something new. It was to take what existed and keep making it better: year after year, channel after channel, quarter after quarter. That's a harder job than starting from scratch. Harder to stay sharp when things are already working. We did.