Built the brand that made STO investors take Intokia seriously
Branding, identity design, and web design: delivered from zero to launch-ready.
Web & Tech · Creative Content
About Intokia
The Challenge
A new category to introduce
Security Token Offerings are unfamiliar to most SMEs and investors. Intokia was bringing a new way to fund businesses to market, and the concept had to feel clear and legitimate from the first encounter.
A brand to build the trust on
A regulated financial product asks for real confidence up front. Intokia needed an identity that signaled it was serious, established, and safe to move money through(but not boring one).
Two audiences, one first impression
SMEs raising capital and investors deploying it look for different things. The brand and site needed to speak to both while keeping one coherent message.
A full system, built from the ground up
Logo, identity, and website all started from a blank page. Every signal a first-time visitor uses to judge credibility was created from scratch and made launch-ready.
The Approach
Foundation
Before designing anything, we defined what Intokia needed to stand for and who it was talking to.
- Positioning for a new STO category
- Audience mapping: SMEs and investors
- Messaging framework
- Naming and voice direction confirmed
Identity
Built the full visual system to make a new fintech feel established.
- Logo and core identity
- Color system and typography
- Brand guidelines for consistent use
- STO positioned as credible, not technical
Web Design
Designed the site as the place where the brand proves itself to both audiences.
- Full site design, desktop and mobile
- Clear paths for SMEs and investors
- Pages designed to explain STO simply
- Launch-ready design handoff
Launch
Delivered a complete, coherent brand and site ready to go live.
- Final assets and guidelines packaged
- Every touchpoint consistent
- Zero to launch-ready in 5 weeks
The Results
5weeks
Zero to Launch-Ready
40+
Brand Assets Delivered
12
Pages Designed
100%
Identity Built on User Research
Building identities that support growth
Your Brand Should Speak Loud and Clear
Case Studies
Results that Compound
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