An SEO-first website built around how patients search
Orthodontics clinic in Germany. We rebuilt the experience around real patient search behaviour, launched 40+ pages, and made the clinic’s modern approach clear from the first visit.
+32%
Patient Inquiries Increase
40+
SEO Pages At Launch
3
Audience-Specific Experiences
12w
Brief To Launch
Web & Tech · Design
About KFO Jilek
The Challenge
Outdated website, low conversion
The old website did not reflect the clinic’s quality and was not helping turn visitors into patient inquiries.
Three audiences, one generic flow
Children, teens, and adults had different needs, but all users were landing on the same generic experience.
No SEO foundation
The clinic was not visible enough in search for the treatments and questions patients were actively looking for.
Modern approach needed clarity
The website had to communicate the clinic’s advanced orthodontic approach in a simple and trustworthy way.
The Approach
Discovery & SEO Planning
The project started with the clinic’s positioning, patient groups, treatment structure, and search opportunities to define the foundation for the new website.
- Patient audiences mapped
- Treatment structure reviewed
- SEO opportunities identified
- Website architecture planned
Audience Experience
Separate experience logic was built for children, teens, and adults, so each group could find relevant information without moving through the same generic flow.
- Children journey structured
- Teen experience planned
- Adult patient flow defined
- Audience-specific content logic created
Design System
The design system connected three visual directions inside one website: bright and playful for kids, modern and clean for teens, and premium and trustworthy for adults.
- Design system created
- Audience-specific page styles designed
- Treatment page layouts prepared
- Trust-building content blocks designed
WordPress Development
The website was developed on WordPress with a scalable structure for 40+ pages, treatment content, inquiry flows, and future SEO expansion.
- WordPress website developed
- 40+ pages built
- Responsive layouts implemented
- Performance-focused frontend prepared
Launch & Optimization
Before launch, the final stage focused on SEO setup, GDPR-compliant inquiry flows, technical checks, and page optimization for real patient traffic.
- SEO pages optimized
- GDPR-compliant enquiry flows implemented
- Technical QA completed
- Website launched in 12 weeks
The Stack
Every technology choice was made to support a fast, SEO-first clinic website with flexible content management, strong performance, and scalable patient-focused pages.
Frontend
Backend
SEO & Analytics
Patient Enquiry Flows
93%
Desktop Performance
0.4s
Page Load Time
1
Flexible CMS
4
Stack Layers
The Results
+ 32%
Patient Inquiries Increase
40+
SEO Pages At Launch
3
Audience-Specific Experiences
12w
Brief To Launch
In Their Words
5.0 of 5
Dr. Theresa Jilek
Founder
Tech.Unit transformed our outdated clinic website into a modern, trustworthy digital site that reflects our innovation practice. It speaks to children, teens, and adults, addresses patient questions, and simplifies inquiries.
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