Marketing analytics built for better decisions
From conversion tracking and attribution to GA4, Adjust setup, and pLTV models -
we build the measurement layer behind better decisions.
40+
Tracking Events Audited
6+
Analytics Tools Integrated
3w
Measurement Setup Timeline
1
Connected Data Layer
Marketing Analytics Services
Business oriented
analytics setup
TechUnit sets up measurement systems across GA4, Google Tag Manager, Adjust, ad platforms, CRM data, dashboards, attribution logic, and predictive revenue models so marketing decisions are based on cleaner data.
Marketing Analytics Problems We Fix
You cannot trust your conversion data?
Tracking logic, event setup, and QA help make key conversions cleaner and easier to validate.
GA4 shows traffic but not real business impact?
Events, funnels, audiences, and reports can be structured around leads, signups, purchases, revenue, and retention.
Attribution is unclear?
Channel, campaign, source, UTM, and CRM data can be connected to show which touchpoints actually influence outcomes.
Campaign reports take too long to prepare?
Dashboards can combine key metrics from analytics, ads, CRM, and revenue sources in one place.
Mobile app tracking is incomplete?
Adjust setup can help connect installs, events, campaigns, cohorts, and performance data across mobile acquisition.
Lead quality is hard to measure?
CRM and analytics data can be connected to track not only form submissions, but also qualified leads and sales outcomes.
pLTV is missing from growth decisions?
Predictive lifetime value models help teams compare users, campaigns, and cohorts beyond first conversion.
Tracking breaks after website changes?
A clear event architecture, QA process, and documentation reduce the risk of silent tracking issues.
Teams argue over different numbers?
One measurement layer creates clearer definitions, shared dashboards, and more consistent reporting across teams.
Full-service Marketing Analytics
Whatever needs to be measured - we build the tracking system that makes it clear.
Analytics Strategy & Measurement Plan
Good analytics starts with the right questions. We define what needs to be measured, which KPIs matter, how users move through the funnel, and what data teams need for decisions.
GA4 & Google Tag Manager Setup
A clean GA4 and GTM setup creates the foundation for reliable tracking. Events, parameters, conversions, audiences, and tags are configured around real business goals.
Conversion Tracking & Event Architecture
Key actions need clear definitions. Form submissions, purchases, signups, calls, downloads, bookings, and product interactions are structured into a consistent event system.
Attribution & Channel Performance
Marketing decisions depend on knowing what influenced the result. Source, medium, campaign, channel, and CRM context are mapped to make performance easier to compare.
Dashboards & Reporting Systems
Dashboards turn raw data into usable visibility. Teams can track performance, compare channels, review conversion paths, and understand what changed without manual reporting.
Mobile Analytics & Adjust Setup
Mobile growth needs app-specific measurement. Installs, events, campaign sources, cohorts, and in-app behavior are connected for clearer acquisition and retention analysis.
pLTV & Revenue Analytics
First conversions do not tell the full story. Predictive LTV, cohort revenue, retention patterns, and customer value signals help evaluate growth beyond short-term campaign results.
Analytics QA & Governance
Reliable analytics needs control. Tracking is tested, events are documented, naming rules are defined, and monitoring logic helps detect issues before they affect decisions.
How We Work
Analytics Audit & Goal Mapping
- Business goals and KPI review
- Existing tracking and dashboard audit
- Website, app, CRM, and ad platform review
- Conversion and funnel mapping
- Measurement gaps and risk areas
Tracking Architecture
- Event taxonomy and naming logic
- GA4 and GTM configuration plan
- Attribution and UTM structure
- Dashboard and reporting requirements
- QA and documentation plan
Setup & Integration
- GA4 and GTM setup
- Conversion and event tracking
- Adjust, CRM, ad platform, or dashboard connections
- Custom parameters and data layer setup
- First reporting view for review
QA & Data Validation
- Event testing and debugging
- Conversion validation
- Source and campaign checks
- Dashboard accuracy review
- Documentation and fixes
Launch & Optimization
- Final analytics rollout
- Team handover
- Reporting documentation
- Monitoring setup
- Ongoing analytics support available
Case Studies
Results that Compound
Full-Analytics Setup for a SaaS Platform
Linki matches companies with expert remote teams. We built the analytics infrastructure that gave them full visibility across every channel, campaign, and conversion in one place.
In Their Words
We’ll connect tracking, attribution, dashboards, and revenue signals into one clearer measurement layer.
Got marketing data that does not answer the real question?
Industries We Build For
We build analytics systems for teams that need cleaner tracking, better attribution, and clearer growth decisions.
Financial Services
Marketing analytics for fintech, lending, insurance, and investment teams that need controlled tracking, lead quality reporting, attribution, and revenue visibility.
SaaS & Software
Analytics systems for SaaS companies with product funnels, demo requests, trials, subscriptions, lifecycle stages, retention metrics, and revenue dashboards.
Real Estate & PropTech
Tracking and dashboards for property platforms, broker inquiries, listing performance, lead sources, location pages, CRM outcomes, and campaign attribution.
Rentals & Property Management
Analytics for booking inquiries, availability flows, lead forms, location performance, CRM follow-ups, campaign results, and customer acquisition reporting.
Crypto & Web3
Measurement systems for Web3 platforms, community growth, product onboarding, wallet actions, campaigns, user journeys, and conversion visibility.
E-commerce & DTC
Marketing analytics for product funnels, checkout behavior, campaign performance, customer cohorts, retention, revenue tracking, and LTV analysis.
Healthcare & MedTech
Analytics for patient inquiries, lead forms, service pages, campaign performance, reviewed tracking flows, and privacy-aware reporting structures.
Professional Services
Analytics for agencies, consultancies, legal teams, accounting firms, and B2B service companies that rely on lead generation and source visibility.
Education & EdTech
Tracking for course inquiries, student applications, admissions funnels, event registrations, lead nurturing, campaign reporting, and enrollment outcomes.
Why Now
Marketing data gets less useful when tracking is unclear, attribution is broken, or reports do not connect to business outcomes.
Privacy changes make tracking harder
Measurement needs clearer architecture as cookies, consent, browser rules, and platform reporting continue to change. Cleaner setup helps reduce blind spots.
Campaign costs need stronger accountability
As acquisition gets more expensive, teams need to know which channels create real value, not just clicks or surface-level conversions.
GA4 needs intentional configuration
Default analytics setup rarely answers business questions on its own. Events, parameters, reports, and conversions need to match the funnel.
Attribution affects budget decisions
If sources, campaigns, and CRM outcomes are disconnected, budget moves based on partial data. Better attribution supports better decisions.
Revenue visibility changes growth planning
Lead volume is not enough. Teams need to understand quality, conversion, retention, and long-term value to scale more confidently.
Tell us what you need -
we’ll build the system
Share your website, app, campaigns, CRM, and reporting questions. We’ll identify what tracking, attribution, dashboards, or models should be set up first.
Book a Strategy Call
Frequently Asked Questions
Questions, Answered
What marketing analytics services do you provide?
We set up GA4, Google Tag Manager, conversion tracking, attribution logic, dashboards, Adjust, CRM reporting, campaign tracking, and pLTV models.
Can you audit our current tracking?
Yes. We can review your GA4, GTM, events, conversions, UTM structure, dashboards, CRM connections, ad platform tracking, and data quality issues.
Can you set up GA4 and GTM from scratch?
Yes. We can configure GA4, data streams, events, parameters, conversions, audiences, GTM tags, triggers, variables, and testing workflows.
Can you help with attribution?
Yes. We can structure UTM rules, source mapping, channel reporting, campaign tracking, CRM connections, and dashboards that make attribution easier to understand.
Do you work with mobile analytics and Adjust?
Yes. We can support Adjust setup, install tracking, in-app events, mobile attribution, campaign reporting, and cohort analysis for app products.
Can dashboards combine data from multiple sources?
Yes. Dashboards can connect analytics, ads, CRM, spreadsheets, revenue data, app data, and other sources depending on the reporting setup.
What is pLTV modeling?
pLTV means predictive lifetime value. It helps estimate the future value of users, customers, cohorts, or campaigns based on early behavior and revenue patterns.
How long does marketing analytics setup take?
A focused tracking setup can often be completed in a few weeks. Larger systems with attribution, CRM data, dashboards, app analytics, and pLTV models take longer depending on scope.
What happens after setup?
We can support tracking QA, dashboard updates, event changes, new integrations, reporting improvements, documentation, monitoring, and ongoing analytics support.
Let’s build the measurement layer behind better decisions.
You bring the campaigns, channels, and reporting questions. We bring the tracking, attribution, dashboards, and analytics logic to make performance clearer. A senior team maps it, connects it, validates it, and supports it after launch.