Reach buyers the moment they're searching for exactly what you sell
Paid search advertising puts your brand in front of high-intent buyers at the exact moment they're looking for a solution. Google Ads, Microsoft Ads, and search PPC campaigns - built around your target customer, your unit economics, and the keywords that drive pipeline.
Book a Strategy Call450 m+
Ad Spend Managed
-37%
Average Reduction in Cost Per Lead
4.1
Average ROAS
10+
Industries Served
Google Ads Management & PPC Management
Business oriented
Google ads
We manage Google Ads and Microsoft Ads campaigns built around the keywords your buyers use, the conversion logic that turns clicks into customers, and the bid strategies that keep acquisition costs inside your unit economics. Every pound of search budget is accountable — to pipeline, not to impressions.
Paid Search Challenges We Solve
Ready to capture demand from buyers actively searching for your solution?
High-intent search is the most valuable buyer signal available. We build campaigns that put your offer in front of buyers at peak intent: keyword targeting, ad copy, and landing pages aligned to convert.
Want to know exactly which keywords are driving revenue?
Keyword-level attribution separates queries that generate pipeline from ones that generate cost, so budget concentrates on what works.
Looking to scale Google Ads without watching CPA increase?
Scaling profitably needs the right campaign structure, bid strategy, and negative keyword management working together. We build accounts designed to hold performance as spend grows.
Entering a new market or launching a new product?
Paid search validates demand fast, without waiting months for organic to build. We launch campaigns that test positioning and keyword strategy from day one.
Want better quality leads from search, not just more volume?
Volume without quality wastes budget. We optimise for qualified leads using intent signals, audience layering, and ad copy that qualifies for your ICP.
Looking for full visibility into paid search ROI?
Pipeline contribution, CPA, revenue attributed, ROAS - all tracked and tied back to business outcomes from month one.
Running Google Ads alongside SEO and want them to work together?
Paid search and SEO work best as a coordinated strategy. We align keyword targeting and content signals across both so they reinforce each other.
Starting paid search for the first time?
We scope keyword strategy, build campaign structure, write ad copy, and set up conversion tracking with a testing framework that finds what converts fast.
Performance drops every time you try to scale?
Most campaigns break when budget increases. Scaling needs broader audiences, more creative variety, and smarter bidding, we build for scale from the start.
Full-service Paid Search Management
From Google Ads account setup to advanced bid strategy and cross-platform search management - here's what we run.
Google Ads Management
End-to-end Google Ads management: keyword research and match type strategy, campaign and ad group architecture, ad copy testing, bid management, Quality Score optimisation, and ongoing performance analysis. Built around your target CPA and ROAS, not platform defaults.
Microsoft Ads (Bing Ads) Management
Microsoft Ads reaches a distinct search audience - often older, higher-income, and with lower average CPCs than Google. We manage Microsoft Ads campaigns that capture search demand at lower acquisition costs, particularly valuable for B2B, financial services, and professional services buyers.
Search Campaign Strategy & Keyword Research
Keyword strategy is the foundation of paid search performance. We map your full commercial keyword universe (head terms, long-tail queries, competitor keywords, and question-based search terms) organised by search intent, buyer journey stage, and estimated conversion probability.
PPC Landing Page Optimisation
A high-quality Google Ads score and a well-targeted keyword mean nothing if the landing page doesn't convert. We audit and optimise PPC landing pages for conversion — messaging alignment, page speed, trust signals, form design, and CTA placement so click spend converts into pipeline.
Google Shopping Ads & Performance Max
For e-commerce brands, Google Shopping Ads and Performance Max campaigns are the highest-intent paid search formats available. We manage product feed optimisation, campaign structure, bidding strategy, and creative assets to drive ROAS-positive shopping performance at scale.
Paid Search Audit & Account Restructure
For accounts that have been running but underperforming - we conduct a comprehensive paid search audit covering keyword strategy, match type usage, Quality Scores, bid strategies, ad copy performance, landing page alignment, and attribution setup. Followed by a prioritised restructure plan and implementation.
Paid Search Attribution & Reporting
We build attribution frameworks that connect paid search spend to pipeline and revenue: GA4 integration, Google Ads conversion tracking, offline conversion imports, and custom Looker Studio dashboards. You see exactly which keywords, campaigns, and ad groups are driving business outcomes, not just clicks.
How We Work
Paid Search Audit & Strategy
- Google Ads account audit: structure, keyword strategy, Quality Scores, bid strategies, attribution
- Competitor keyword and ad copy analysis
- Commercial keyword research and intent mapping
- Campaign structure and budget allocation plan
- Conversion tracking audit and setup recommendation
Campaign Build & Setup
- Campaign and ad group structure build
- Keyword list build: match types, negative keyword framework
- Ad copy creation: headlines, descriptions, ad extensions
- Conversion tracking setup: GA4, Google Ads tags, offline conversions
- Landing page alignment review and recommendations
Launch, Test & Optimise
- Campaign launch across Google Ads / Microsoft Ads
- Ad copy A/B testing
- Keyword expansion and negative keyword refinement
- Bid strategy testing: manual CPC, target CPA, target ROAS
- Weekly performance review and budget reallocation
Scale & Report
- Scale budget behind highest-performing campaigns and keywords
- Monthly performance report: CPA, ROAS, pipeline contribution, revenue attributed
- Quality Score monitoring and improvement
- Competitor keyword monitoring and gap identification
- Platform update integration: new ad formats, bidding options, audience features
Prototype Handover & Build Roadmap
- Working prototype delivered and documented
- User testing findings and insights report
- Clear recommendation: build, pivot, or stop
- Roadmap for full production build if validated
- Ongoing development retainer available
Case Studies
Results that Compound
Website Development & SEO for a Study Center
Website redesign and SEO foundation for an education consultancy helping students find and apply to universities across Europe.
In Their Words
No commitment required to start. We'll audit your current Google Ads setup or scope a new paid search strategy from scratch and give you a clear picture of what's achievable before any work begins.
Spending on paid social but not sure what's actually working?
Industries We Run For
Keyword strategy, bid management, ad copy, and conversion logic all vary significantly by industry and buyer type.
Financial Services
Compliance-aware Google Ads management for banks, lenders, fintech platforms, and investment products: keyword strategy and ad copy built within regulatory constraints without sacrificing conversion performance.
SaaS & Software
Lead generation, free trial acquisition, and demo request campaigns built around the commercial search queries B2B and B2C software buyers use at every stage of their research journey.
Real Estate & PropTech
Local and national paid search campaigns for property platforms, real estate agencies, and PropTech products: geo-targeted, intent-matched, and built for high-consideration purchase decisions.
Rentals & Property Management
Local and national search campaigns for short-term rental brands and property managers: seasonal keyword strategy, direct booking acquisition, and geo-targeted campaigns built for platform-specific search behaviour.
Crypto & Web3
Paid search campaigns for crypto projects, DeFi platforms, and Web3 products: keyword strategy and ad copy built within Google's cryptocurrency advertising policies, targeting high-intent crypto search audiences.
E-commerce & DTC
Google Shopping Ads, Performance Max, and search campaigns for consumer brands: product feed optimisation, ROAS-focused bid strategies, and search term management built around your margin and acquisition cost targets.
Healthcare & MedTech
YMYL-compliant paid search for health brands, clinics, and medical platforms: keyword strategy and ad copy built within Google's health advertising policies while maintaining strong conversion performance.
Professional Services
Lead generation paid search campaigns for law firms, consultancies, accountancies, and agencies: targeting high-intent commercial queries with ad copy and landing pages built for trust-led, high-consideration buying decisions.
Education & EdTech
Course enrolment and student acquisition campaigns built around the commercial search queries learners use when actively researching education and upskilling options.
Why Now
Search intent is the highest-quality buyer signal in digital marketing.
High-intent buyers are searching in your category right now
Every day, buyers type queries into Google that your product directly answers. Paid search puts your offer in front of them at peak purchase intent the highest-quality moment in the entire buyer journey.
Google Ads rewards quality over spend
Well-structured campaigns with relevant ad copy and optimised landing pages pay less per click than poorly managed accounts spending more. A high-quality account is a compounding advantage.
Paid search and SEO compound together
Search data from paid campaigns, which keywords convert, which ad copy resonates, directly accelerates SEO strategy. Brands running both channels in coordination learn faster and rank better.
First-mover keyword advantage is still available
Most industries still have keyword gaps where buying intent is high but competition is low. Owning those terms before competitors do creates a paid search advantage that's difficult and expensive to close once established.
Attribution clarity makes every budget decision smarter
With proper GA4 integration and keyword-level attribution, paid search is one of the most measurable channels available. Better data leads to better decisions leads to better performance.
Tell us what you need -
we'll take it from there
No commitment required to start. We'll audit your current Google Ads setup — or scope a new paid search strategy from scratch and give you a clear picture of what's achievable before any work begins.
Get a Free Consultation
Frequently Asked Questions
Questions, Answered
What is paid search advertising?
Paid search advertising is the practice of bidding on keywords in search engines, primarily Google and Microsoft Bing, so your ad appears when a user searches for a relevant query. Unlike organic search, paid search generates immediate visibility for target keywords and allows precise control over budget, audience targeting, and bid strategy. Google Ads is the most widely used paid search platform, followed by Microsoft Ads (Bing Ads).
What is PPC and how does it work?
PPC stands for Pay-Per-Click - the pricing model used by most paid search platforms. Advertisers bid on keywords and pay only when a user clicks on their ad. The cost per click (CPC) is determined by an auction system that considers your bid amount, Quality Score, and ad relevance. Well-managed PPC campaigns optimise for the lowest possible CPC while maintaining the highest possible conversion rate.
How long does paid search take to generate results?
Unlike SEO, paid search generates immediate visibility from launch. Most well-structured Google Ads campaigns generate meaningful conversion data within 2–4 weeks - enough to know which keywords, ad copy, and landing pages are working. Significant optimisation and scaling typically happens from month two onward as conversion data accumulates.
How much budget do we need for paid search?
The minimum viable budget varies by industry, keyword competition, and target CPA. Highly competitive categories like financial services or legal services require higher starting budgets. We'll scope what's needed for your specific situation before any work begins.
What is Quality Score and why does it matter?
Quality Score is Google's rating of the relevance and quality of your keywords, ad copy, and landing pages - scored from 1 to 10. A higher Quality Score means lower CPCs and better ad placement for the same bid. Building and maintaining high Quality Scores across your account is one of the highest-leverage optimisation activities in paid search management.
Can you take over an existing Google Ads account?
Yes. We audit existing accounts before making any changes - reviewing campaign structure, keyword strategy, match type usage, Quality Scores, bid strategies, and conversion tracking setup. We fix what's underperforming and build on what's working.
Do you run paid search alongside SEO?
Yes and we recommend it. Paid search data accelerates SEO strategy: the keywords that convert in Google Ads directly inform content and on-page SEO priorities. We align both channels where possible to compound performance across organic and paid search.