30% More Direct Bookings Through Owned Infrastructure

Website design, custom booking engine, and admin panel built to move guests off OTAs and book direct.

100%

Apartments Managed in System

5% → 24%

Direct Booking Rate

-82%

Admin Time Reduced

Web & Tech · Design

About AmPm

AmPm is a Vienna-based short-stay apartment operator managing 90+ units across multiple city properties, positioned between hotels and long-term rentals, competing directly with OTA-listed inventory.

The business ran entirely through Airbnb and Booking.com. Commission on every transaction, no direct guest relationship, no central system to manage availability across 90+ units. They didn't need a marketing fix. They needed infrastructure.

HospitalityPropTechAustriaB2C

The Challenge

Eliminate OTA Dependency

Every booking came through a third-party platform. AmPm paid commission on every transaction with no way to capture guests directly.

Unify Inventory Management

90+ units spread across separate systems meant no central availability view and a constant double-booking risk.

Give Guests a Direct Path

There was no branded destination where guests could find, compare, and book AmPm properties without going through an OTA.

The Approach

Web DesignWeb DevelopmentAdmin Panel

Phase 01Weeks 1-3

Discovery & Architecture

Mapped how guests find and evaluate short-stay apartments in Vienna, and where the OTA dependency was creating the most margin loss.

User journey mapping
Inventory and PMS audit
Booking flow architecture
Apaleo API integration planning

Phase 02Weeks 4-6

Design & Build

Built a branded direct-booking platform that competes with OTA listings on trust and clarity.

Custom property listing pages
Real-time availability calendar
Checkout with integrated payments and confirmation flow
Apaleo API sync for live inventory and pricing

Phase 03Weeks 7-9

Admin & Operations

Handed AmPm a single panel to run the whole operation so no more logging into five dashboards.

Pricing controls per unit and date range
Guest communications hub
Reporting and occupancy overview
Double-booking prevention logic

The Stack

Every technology choice was made to ensure a fast, reliable booking platform that AmPm's team can run without technical support.Every technology choice was made to ensure a fast, reliable booking platform that AmPm's team can run without technical support.

Frontend

Technologies

LaravelTailwind CSSResponsive Design

Infrastucture

Integration

Apaleo APIReal-time inventory syncPayment gateway

Admin

Admin Panel

Custom panelPricing engineGuest commsReporting

Infrastructure

Security

HetznerNGINXSSLDMARCreCAPTCHA

<1.5s

Page Load Target

1 API

Apaleo integration

90+

Units Managed

Manual Sync Required

The Results

5% → 24%

Direct Booking Rate Growth

-82%

Admin Time Reduced

Double-bookings

100%

Units in System

Rather than patching around OTA dependency, we replaced the infrastructure entirely: giving AmPm a booking channel they own, a system that runs itself, and a guest relationship no platform can take away.