Analytics

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Maturity framework by BCG

Analytic Maturity is a ranking of how data science, reporting and analytics teams can mature their processes. It's a way to understand how far along your organization is heading in the journey towards becoming data driven by identifying key ROIs across their business.

Nascent

Execute campaigns based on external data and engaged in direct buying. Buying billboards based on insights from purchased market research.

Emerging

Some use of internal marketing data in campaigns and single channel optimization and testing. Use of similar audiences to expand audiences in Google Ads.

Connected

Internal data used across channels and used to optimize ROI. Optimizing Google ads campaigns with tROAS bidding, calculating ROI in an offline dashboard.

Multi-moment

Dynamic optimization of campaigns for each user. Optimizing bids based on predictive LTV and prioritizing channels based on Data-Driven Attribution.

Approach

Producing a proposal with detailed requirements and milestones.
Finding technical issues, producing recommendations and collecting requirements for the new setup.
Implementation of the agreed solution according to milestones.

Services

Google Analytics 4 Setup

On July 1, 2023 standard Universal Analytics properties will stop processing new hits. In order to preserve data it is important to switch to GA4 as soon as possible.

Google Tag Manager Server-side Tagging

Instead of executing tracking tags on the website, the tags are executed on the server. This provides more control, security, and accuracy in tracking and data collection.

Multichannel Dashboard

All key metrics in one dashboard, including ROAS Report for all channels, KPI Attainment Report, Cohort Report, Multi-channel Attribution, and more options.

App Analytics

Implementing Firebase and/or Adjust to track product and marketing metrics.

Advanced Marketing Analytics

Aggregating marketing data in BigQuery, creating custom audiences (based on ROAS, LTV, pLTV or other custom segmentation) for further targeting and making decisions based on Data-Driven Attribution (Shapley Values or Markov Chains).

50+ projects completed

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Design Cases

Coheritage

SWBC

The Art Unit

Jimmy Says

Spacebit

Hiring & Team Formation Services

Design

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