834 leads for a blockchain development company
A multi-channel lead generation system for a blockchain development company
offering fintech software, tokenization, and DeFi product development services.
834
Leads Generated
€200
Average CPA
€80K
Avg. Sale Amount
267+
Funded Accounts From Germany
Perfomance Marketing
About The Company
The Challenge
Turning complex services into leads
The company sold complex Web3 services. Campaigns had to make the offer simple, clear, and easy to act on.
Finding channels that could scale
Several paid channels needed testing to find where qualified B2B leads could come at a sustainable cost.
Building trust in a high-ticket niche
High-ticket blockchain services required credibility before prospects were ready to speak with sales.
Connecting marketing with sales
The goal was not just lead volume. Marketing had to support follow-up, qualification, and pipeline growth.
The Approach
Brand & Website Foundation
Before scaling traffic, we helped improve the company’s marketing foundation so paid campaigns could send users to a clearer and more trustworthy digital presence.
- Company logo and brand direction updated
- Website design improved
- Website prepared for paid acquisition campaigns
Multi-Channel Launch
We launched and tested several acquisition channels to understand where the strongest lead volume and quality would come from.
- Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, Quora Ads, and Reddit Ads launched
- Direct outreach campaigns tested
- Webinar funnel tested
- Campaign structure split by service direction and audience intent
Tracking & CRM Setup
To make campaign decisions more reliable, we set up the measurement layer and connected marketing activity with the CRM.
- GA4 and GTM tracking setup completed
- HubSpot integration completed
- Lead sources connected with campaign performance
- Channel performance view created for clearer lead quality analysis
Creative Testing
We refreshed creatives every two weeks and tested different messaging angles to understand what built the most trust with the audience.
- Creatives refreshed on a bi-weekly basis
- Ad formats and messaging angles tested
- Founder-led creatives identified as the best-performing format
- Creative learnings applied to improve campaign performance
Sales Support & Automation
We supported the sales team beyond lead generation by improving follow-up infrastructure and helping them communicate the product value more clearly.
- Automated email campaigns implemented
- Sales scripts prepared for lead follow-up
- Product knowledge structured
- Marketing campaigns connected with the sales
The Results
834
Qualified B2B leads generated
€200
Average CPA across channels
€80K
Average sale amount
3
Years of collaboration
Turn high-value services into qualified pipeline.
Ready to build a lead generation system for a complex B2B product?
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