Marketing for a Real Estate Crowdfunding

About Client

Lemox proudly stands as Germany's go-to real estate crowdfunding platform.

With a simple yet powerful mission to to make property investment accessible to everyone and unlock the door to profitable real estate ventures for all.

Goals

  • Secure funding and community interest for a €35.8 million commercial real estate development project in Müllheim, Germany, through targeted investor outreach and subscriber engagement.

  • Establish and promote a partnership program aimed at Financial Advisors, Insurance Brokers, and Real Estate Agents to expand networks, leverage industry expertise, and drive investment

Approach

  • Comprehensive analysis of competitor platforms and subscriber behaviors to identify opportunities, and market gaps. Used findings to refine our strategic approach.
  •  Published "Project Magnet," a targeted initiative to drive engagement and visibility on social media platforms. 
  • Compared KYC processes with industry leaders and redesigned the flow for improved user experience, security, and compliance.
  • Redesigned and optimized landing pages to enhance user engagement, and conversions.
  • Produced visually compelling social media banners and engaging content tailored to each platform, amplifying brand awareness and engagement.
  • Developed a targeted paid traffic strategy, verified through rigorous A/B testing to refine audience targeting, ad creatives, and bidding strategies for optimal performance.
  • Set up an advanced outreach tool and continuously refined the outreach flow through regular performance analysis and reporting, boosting effectiveness and lead quality.

Key results

10 weeks on outreach launch

2035 contacts made

40.93% response rate

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