Lemox team had the idea.
We built the product.
Real estate crowdfunding platform in Germany. Regulated market, three audiences, no infrastructure. We built the platform, ran the campaigns, cleared every legal hurdle in the right order.
Let's Build TogetherWeb & Tech · Design
About Lemox
The Challenge
Building from zero
No investor journey. No trust architecture. KYC flow losing people before they ever committed.
Compliance-first by design
German fintech regulations sitting inside every decision, not reviewed at the end, but part of how every page, ad, and message got written from the start.
One system, three distinct journeys
Retail investors. Financial Advisors. Insurance Brokers. Different needs, different compliance treatment, nothing built yet.
Earning trust before the first investment
People putting real money into projects they can't touch need more than a homepage. Nothing existed yet that earned that trust.
The Approach
Architect
Sat with the CEO and mapped every audience journey before touching design. Benchmarked the top European crowdfunding platforms.
- Audience + competitor audit
- User journey mapped per audience
- Legal framework set upfront
- Architecture agreed before design
Design
Three distinct concepts Each tested what the brand could carry with a regulated investor audience. One chosen, cleared, shipped.
- 3 concepts developed
- Investor pages, KYC flow, partner program
- Every element legally reviewed
- One direction. Zero major revisions.
Build & Ship
Investor pages, KYC rebuilt, partner program, trust architecture throughout.
- Full platform shipped in 2 weeks
- KYC rebuilt: compliant and friction-free
- Partner program live
- 3 months post-launch, every release cleared
Outreach
Didn't go straight to contact lists. Launched Project Magnet first, social engagement to build presence before direct contact. Warm the audience. Then reach out.
- Project Magnet before outreach
- Financial Advisors, Brokers, RE Agents
- Every message legally reviewed
- 2,035 contacts · 10.93% response rate
SMM
Organic social running in parallel with outreach. Every post tied to a goal. Every piece of content legally reviewed before it went anywhere.
- Organic social across platforms
- Content legally reviewed per post
- Coordinated with outreach timing
Paid + Creative
Platform-specific creatives. A/B testing from day one. Every ad legally cleared. Nothing scaled until it proved itself.
- Platform-specific creatives
- A/B testing from day one
- Scaled only what worked
Video
Brand video to explain a complex product and earn investor trust fast. Script legally reviewed before production. Deployed across paid and the website.
- Script legally cleared
- Deployed across paid + website
The Stack
Every technology choice was made for one reason: the platform needed to handle regulated investor flows without breaking, without leaking data, and without requiring a developer every time regulations changed.
Frondend
Backend
Investor Flow
Legal Layer
93%
Desktop Performance
0.4s
Page Load Time
100%
GDPR Compliant Flows
0
Zero Data Breaches
The Process
The Results
2035
investor contacts reached
10.93%
Outreach response rate
6
workstreams running simultaneously
32w
platform live from brief
In Their Words
5.0 of 5
Paul Peters
Founder
TechUnit built the infrastructure we needed to grow, not just the deliverables we asked for. There's a real difference between an agency that fulfils a brief and a team that understands what the business actually needs and builds toward that. These ones did the latter. Six months after launch we came back for a second product. That should tell you everything about how the first one went.
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