67 decision-makers in the pipeline. 0 wasted reach.
Performance marketing for Leverdata, a financial data management company in the US.
Google Ads and LinkedIn Ads – audited, restructured, and scaled.
67+
High-value Enterprise Prospects Attracted
467$
Cost Per Acquisition
1w
Discovery Phase Completed
Perfomance Marketing
About Leverdata
The Challenge
Channels working in isolation
Google Ads alone wasn't reaching the right decision-makers. LinkedIn (the obvious channel for financial services buyers) was being underused.
Broad targeting
Campaigns were targeting too broadly for a product with a very specific ICP. Every unqualified click was expensive noise.
Limited pipeline visibility
Without the right KPIs and tracking in place, it was impossible to know which activity was actually generating pipeline.
No shared funnel logic
Google and LinkedIn were running independently, with no shared logic connecting them across the funnel.
The Approach
Deep Audit
One week to understand the business, the buyer, and where paid spend was going wrong. Problems were clear.
- Full audit of Google Ads and LinkedIn Ads
- ICP analysis and audience mapping
- Analytics and attribution reviewed
- Strategy brief delivered end of week one
Rebuild & Test
New strategy built around the actual buyer. Google and LinkedIn connected across the funnel for the first time.
- Audience targeting tightened to ICP
- Google Ads restructured by intent stage
- LinkedIn Ads launched and tested in parallel
- New KPIs set around prospect quality
Optimise & Scale
Both channels running in sync, cost per acquisition tracked, pipeline growing.
- Google Ads and LinkedIn Ads optimised and scaled
- CPA held at $467 across 67 qualified prospects
- Full-funnel visibility established for the 1st time
The Results
67
qualified prospects attracted across Google and LinkedIn
467$
CPA settled – a number that makes sense for a high-ticket B2B product with a long sales cycle.
2х
channel synergy by fully synchronizing and scaling Google Ads and LinkedIn Ads campaigns.
30+
Ad creatives tested, winners scaled
See what's leaking before you spend another euro.
Let's get the right decision-makers in the room.
Case Studies
Results that Compound
Performance Marketing for Loan Fintech
A loan comparison platform in the Philippines needed qualified leads at scale. We audited, rebuilt, and ran the system.
