Targeted PPC campaigns & implemented SEO best practices.

About Client

PSM Austria, a Vienna-based security firm, offers qualified security services in both public and private sectors.

Goals

  • Despite their comprehensive service offerings, PSM faced challenges in reaching a broader audience and converting website visitors into clients.

  • Enhance online visibility, increase website traffic, and generate higher-quality leads at a reduced cost per lead.

Approach

  • Comprehensive Website Audit: Analyzed the existing website to identify technical issues, content gaps, and areas for improvement.
  • Keyword Research and Optimization: Conducted extensive keyword research to identify terms with high search volume and relevance. Optimized website content, meta tags, and headings to align with targeted keywords.
  • Content Development: Created informative and engaging content, including blog posts and service pages, to address the needs of potential clients and improve organic search rankings.

Key results

115% increase in qualified leads through the website

89% increase in organic search traffic

37% reduction in cost per lead

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