Built PSM Austria's search presence from scratch
Security buyers search before they call. PSM had 14 years in the market and buyers searching for exactly what they do every day. None of those searches were finding them. We fixed that.
4,465
Organic Sessions Year One
678
Form Submissions from Search
13,680
Active Users from Austria
Organic Growth
About PSM Austria
The Challenge
Starting from zero authority
No rankings, no traffic, no content infrastructure. Everything built from scratch.
Ten services, ten buyer types
Each service: construction security, personal protection, drone surveillance, event security, has its own buyer, its own search behaviour, its own competitors. One approach doesn't cover all of them.
A market where only page one counts
Security buyers don't scroll. They search, find the top results, and call. Not ranking means not existing.
Competing against entrenched authority
Vienna and the major Austrian cities already had providers with years of domain authority ranking for the highest-value terms. We came in from zero.
The Approach
Audit + Market Mapping
Full technical audit. Competitor ranking analysis across every service category. Keyword research built around buyer intent.
- Full technical audit
- Keyword research per service category
- Competitor gap analysis
- Priority list ranked by commercial value
On-Page Foundation
Rebuilt every service page around buyer intent. Full content restructure. Each page one job, one keyword, one buyer. Internal linking built to move authority across the site.
- All service pages restructured
- Content aligned to buyer intent
- Internal linking architecture built
- Title tags, headers, meta rewritten
Content
Built content around what buyers search before they call. Location pages for Vienna. Service guides targeting high-intent queries.
- Location pages across relevant cities
- High-intent blog content
- Every piece mapped to a keyword and conversion goal
Authority
Backlinks and local citations that tell Google PSM is a credible operator in the Austrian security market.
- Industry-relevant backlinks
- Local citations across Austrian directories
- Built to compound over time
AI SEO
AI-powered answers are becoming the first stop for buyers researching services. We optimised PSM's content to appear in those answers.
- Content structured for AI answer extraction
- Optimised for Google AI Overviews, ChatGPT
- Entity authority built across full service range
- PSM positioned as cited source
The Results
4,465+
Organic search sessions in 2025: from zero when the engagement started in January
678
Form submissions. People who found PSM, landed on a page, and made contact.
13,680
Active users from Austria: the core local market being reached.
600+
Phone clicks + WhatsApp clicks – buyers who found PSM through search and contacted directly
Ai Search
Your buyers are searching. Some of them are asking AI.
You need to show up in both.
Case Studies
Results that Compound
SEO for a Crypto Payment Gateway
Took organic from a minor channel to the biggest acquisition source in the business.
