70% more leads.
A third cheaper to get them.
Performance marketing for Scaleo, a B2B affiliate marketing platform in the Czech Republic.
Paid traffic audited, rebuilt, and scaled.
70%
Increase in Monthly Leads
33%
Reduction in Costs
106%
Quarterly KPI Achieved
Perfomance Marketing
About Scaleo
The Challenge
Traffic without context
Paid traffic was running without a clear context strategy to match intent at each funnel stage
Broad reach, low conversion
Past ads were reaching broad audiences, leads were coming in, but not converting to paid subscriptions
Forms losing already-won clicks
The forms themselves were losing conversions that the ads had already won
Tracking clicks, not subscriptions
Tracking and analytics weren't set up to measure what actually mattered: subscription starts, not just clicks
The Approach
Audit & Diagnose
Full audit of paid channels, audience quality, creative performance, and analytics setup. Identified where spend was leaking.
- Paid traffic audit across all active channels
- Audience analysis and lead quality assessment
- Analytics and tracking review
- Action plan delivered end of week one
Rebuild & Test
New paid strategy built around qualified SaaS audiences. Everything tested before it scaled.
- New audience segments built and verified via A/B test
- Ad creatives and bid strategies tested in parallel
- Lead form UX optimised for conversion
- New KPIs set around subscription starts
Optimise & Scale
Costs down, leads up, dashboard live for the management team.
- Cross-channel analytics dashboard delivered
- Ongoing creative iteration based on test data
- 106% quarterly KPI & costs reduced 33%, leads up 70%
The Results
70%
Increase in Monthly Leads
33%
Reduction in Costs
106%
Quarterly KPI Achieved
1w
Audit & Strategy Discovery
See where your leads are dropping off before you spend more.
Ready to turn ad spend into subscriptions?
Case Studies
Results that Compound
Performance Marketing for B2B eCommerce Dev
GoMage builds Magento eCommerce platforms for B2B businesses. The brief: improve lead volume and quality without letting the funnel fill up with the wrong people.
