15,000 follower growth.
BBC coverage.

Spacebit was launching a robot to the moon. Nobody knew they existed. We fixed that.

15,000

Followers in 3 Months

1M+

Reach from RP

Engagement Rate

Major Publications Covered

Organic Growth

About Spacebit

Spacebit is a British company building space robotics for lunar and planetary missions. Their spider-shaped walking robot was scheduled to land on the moon in Q3 2023. First of its kind. Real launch window. 500 social media followers when we started.

SpaceTechDeep TechUKB2C

The Challenge

Audience too small

500 followers. Not enough to build momentum around a mission of this scale.

No media attention before launch

Zero coverage. A story this big needed journalists paying attention before launch, not after.

GTM for investors not yet defined

Needed a GTM approach for investor audiences across priority industries and regions. Nothing existed.

Decisions made without reporting

No reporting. No dashboard. Decisions made without data.

The Approach

Organic GrowthSMMPR

Phase 01Week 1

Foundation

Dedicated team of 5 assigned. Full media strategy, SMM strategy, and fundraising GTM built before any execution.

Team of 5 assigned
Media + SMM strategy built
GTM fundraising framework defined
Crowdfunding strategy created

Phase 02Weeks 2-12

Audience

Built the social presence from scratch. Created a brand mascot that gave the mission a personality people actually engaged with.

Brand mascot created > 9% engagement rate
Guest post on 1M+ engineering page
Content built around mission milestones
500 to 15,000 followers in 3 months

Phase 03Weeks 2-5

PR

1,000+ outreach emails. 50+ press releases. Targeted science, technology, and mainstream press. BBC Science Focus, Times, and New Scientist all covered Spacebit.

1,000+ outreach emails
50+ press releases
BBC Science Focus, Times, New Scientist secured
Coverage timed to mission momentum

Phase 04Weeks 2-12

Reporting

Built a full performance dashboard in Google Data Studio. Every channel, every campaign tracked in one place. Stopped making decisions without data.

Full cross-channel dashboard built
All activity tracked and reported
Data-driven decisions from week one

The Results

2900%

Follower growth in 3 months. 500 to 15,000. The audience didn't exist and then it did.

Major publications. BBC Science Focus, Times, New Scientist. Zero to three of the most credible science and mainstream outlets in the UK.

Engagement rate. Industry average sits at 1–2%. 9% means the audience were participating.

1M+

Reach from one guest post.

The moon mission was scheduled. The audience was built. The press was paying attention. The fundraising strategy was ready. Three months from a standing start.