From app installs to funded trading accounts
Most app campaigns chase install numbers. We rebuilt this one around
First-Time Deposits and got 267 funded accounts at a 177% return.
7,687
App Installs Delivered
€8.16
Average Cost Per Install
177%
Return On Ad Spend (3-Month Value)
267+
Funded Accounts From Germany
Perfomance Marketing
About The Company
The Challenge
Installs without depositors
The real goal wasn't downloads, it was funded accounts. Volume needed to translate into value.
A competitive vertical
Trading apps run among the highest CPIs in mobile advertising, on both iOS and Android.
Room to sharpen optimization
Campaigns were optimizing toward installs, not the First-Time Deposit event that actually mattered to the business.
Spend split across underperforming geos
Budget was spread across Germany and Malaysia without a clear read on which market converted better.
The Approach
Launch & Measure
Set up the foundation: campaign live across both platforms, measurement infrastructure built to track what actually mattered.
- Universal App Campaign launched in Germany and Malaysia, iOS + Android
- Firebase and AppsFlyer measurement set up
- First-Time Deposit set as the core conversion event
Refresh & Test
Kept performance from plateauing with a steady stream of new creative, tested against existing winners.
- Weekly creative refresh: text, display, and video
- New angles tested against current top performers
- Early signal on which geo was converting better
Reallocate & Scale
Followed the data: concentrated spend where it converted best.
- Budget shifted toward Germany as ROI outperformed Malaysia
- Continued creative iteration based on test results
- Deposit-based optimization scaled across the campaign
The Results
7,687
Installs delivered, 53% above the 5,000 target
€8.16
Average CPI held across iOS and Android at scale
177%
ROAS on a 3-month activity basis
267+
First-time deposits, all from Germany
Campaign Architecture
Let's get the right decision-makers in the room.
Want installs that turn into revenue?
Case Studies
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