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53x ad revenue growth in a year on Google Ads

Taking a Performance Max and Shopping setup from $149 to over $15K in monthly income growth

x53

Increase in Ad Revenue

$15,120

Income Growth

215%

ROAS at scale

345

Conversions

Perfomance Marketing

About The Company

A US-based jewelry brand selling direct-to-consumer, with a parallel Amazon presence priced roughly half of the website. Before this engagement, nearly all sales came through a referral program, paid search had never been part of the growth mix.
E-commerce / JewelryUSAB2C

The Challenge

01

No paid acquisition history

The brand had relied almost entirely on a referral program. Google Ads was untested at any meaningful scale, with only 4 conversions and under $150 in income before this engagement.

02

A pricing gap working against the website

The same products sold for roughly half the price on Amazon. Any campaign driving traffic to the website had to work against that price comparison.

03

A ROAS floor that limited the playbook

The Partner set a minimum ROAS of 100%: meaning every campaign structure had to prove profitability fast, with no room for an extended testing phase.

The Approach

Perfomance MarketingPaid SearchMarketing Analytics
Phase 01Week 1

Account Foundation

Launched the core campaign types needed to cover the funnel from day one: brand protection, bestseller promotion, and remarketing.

  • DSA campaign launched targeting bestselling products
  • Dynamic remarketing campaign launched
  • Standard Shopping campaign launched
  • Smart Search campaign launched
Phase 02Weeks 2-3

Merchant Center Optimization

Improved how products appeared in Shopping results to support the new campaign structure.

  • Promotional extensions added in Merchant Center
  • Product feed optimized to support Shopping and PMax campaigns
Phase 03Weeks 4-6

Scaling

Once the foundation was live, tested different campaign structures to find what would scale within the 100% ROAS floor.

  • Smart Shopping campaigns tested
  • Multiple Performance Max campaign structures tested
  • Structure iterated based on early performance data

The Results

53x

Ad revenue growth in a year: from a near-zero paid baseline to a campaign structure that scales.

154 

Conversions in the first 2 months, up from 4. The immediate payoff of building the full account structure.

$7,415.26 

Income in the first 2 months, up from $148.96: proof the new structure could generate real revenue.

215%

ROAS held above the client's 100% floor at scale, the number that mattered most, hit while still testing.

A referral-driven brand with no paid history doesn't get to skip the testing phase, it gets compressed. We built the full account structure first, then tested Smart Shopping and multiple Performance Max configurations until the numbers held above the 100% ROAS floor.

Performance Over Time

We rebuilt the account from the ground up: covering brand protection, bestsellers, remarketing, and Shopping; and within two months turned a near-dormant account into one generating real revenue at a healthy ROAS.
From there, we deliberately tested different campaign structures to find what would scale, accepting a short-term dip to get there. A year later, the account was converting far more, earning significantly more, and running at a stronger ROAS than before.

Ready to work together?

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Case Studies

Results that Compound

Performance Marketing for B2B eCommerce Dev

Perfomance MarketingPaid SearchPaid Social

GoMage builds Magento eCommerce platforms for B2B businesses. The brief: improve lead volume and quality without letting the funnel fill up with the wrong people.

148 %
KPI Growth
118 %
Quarterly KPI Achievement
7,687
App Installs
€8.16
Average Costs Per Install