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A decade of reputation.
Three months to give it a home.

A whisky cask management partner came to us with one of the most considered brand identities we'd seen, and a website that didn't do it justice. We rebuilt the full system in 90 days: site, client portal, and custom calculators.

See the live site

160%

Increase in Contact Form Submissions

20+

Pages Designed and Developed

3m

First Call to Live Website

Web & Tech

About the Partner

A whisky cask management company operating HMRC-bonded warehouses across the UK, serving three distinct audiences: distilleries, trade buyers, and private cask owners.

Storage, sampling, regauging, transfer, bottling - the full cask lifecycle. Strong brand, serious reputation. The old site carried neither, and everything that could've been self-serve ran through the team by hand.
Hospitality & SpiritsUnited KingdomB2C

The Challenge

01

A site that undersold them

A decade of credibility, a considered brand - and a website that didn't reflect either. First impressions worked against them.

02

No self-serve tools for clients

Every basic calculation meant an email and a wait

03

Brand locked inside a PDF

A world-class identity that nobody outside the team had ever seen

04

Three audiences, no structure

Trade, producers and private clients all landed in the same nowhere

The Approach

Phase 01WEEKS 1-2

Understand & Architect

One deep-dive session was enough. We audited the brand, mapped three audiences, and aligned on the site structure.

  • Brand & audience audit
  • Site architecture
  • Content structure locked
  • Kick-off to concept in under 2 weeks
Phase 02Weeks 3-6

Design

We presented three directions. The first was approved in the first meeting - what happens when the brief is tight and both teams are aligned before opening Figma.

  • Full component library
  • All page templates designed
  • Calculator UX designed
  • Approved first round, no major revisions
Phase 03Weeks 7-12

Build & Ship

Locked design, trusted team, no surprises. Custom WordPress build, calculators tested, CMS ready to run. Went live on schedule.

  • WordPress + PHP custom theme
  • Maturation & Bottling Calculators
  • CMS setup + team training
  • Live on time, week 12

The Right Stack

Locked design, trusted team, no surprises. Custom WordPress build, calculators tested, CMS ready to run. Went live on schedule.

Frontend

Rendering

WordPressPHPCustom Theme
Content

CMS

WordPress CMSCustom Post TypesACF
Tools

Calculators

Vanilla JSCustom LogicBrand-matched UI
Design

Source

FigmaIvyOra DisplayGeistBrand System v1.0

96%

desktop Performance

0.8s

First + Largest Contentful Paint

100%

Best Practices

0

Cumulative Layout Shift

The Insight

During discovery we kept hearing the same thing. Every time a client wanted to know what they'd get from a cask (how much liquid, how many bottles, what ABV) they had to email and wait. Small friction. Repeated dozens of times a month. We suggested building it into the site. They said yes.

The Results

160% 

Increase in Contact Form Submissions

20+ 

Pages Designed and Developed

100% 

Of the Brand Finally Visible to The World

12 wk 

first call to live, on schedule

Three months after launch, our partner came back. The website had done its job - now they needed the infrastructure behind it. A client portal. Cask tracking. Bottling request flows. A logged-in experience for private clients across three continents.

In Their Words

5.0 of 5

5.0 of 5

Charles

founder & CEO

The site looks exactly like us - that was the thing we were most worried about. We had a very clear brand and we didn't want it diluted. TechUnit got it straight away. They're fast, direct, and they deliver what they say they will.

Still running on referrals?

Your Brand Deserves a Website That Matches It

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40 +
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