Marketing for an industrial components eCommerce

About Client

Wurth Ukraine is a manufacturer and distributed of construction materials and components for vehicles.

Goals

  • The goal was to increase the quantity of orders at the same time maintaining the ROMI as a historical level or improve it.

Approach

  • To start we conducted an audit of the marketing strategy, paid traffic channels and ad creatives. Made focus on auditing the Marchant Centre.
  • Afterward we created an actionable plan to based on past data and insights we obtained from the audit. It included changing the structure of the accounts as well as ad groups. 
  • We performed A/B test for targeting, ad creatives and bid strategies.
  • In was important to set new KPIs to measure the quality of the new campaigns.
  • Scaled Google Ads specifically Google Shopping campaigns that performed within the KPI. Budget plan was proposed to and approved by the CMO.
  • Performance over 4 quarters of 2021 averages at achieving 121% of the KPI.

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Key results

2 weeks for the audit

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12-month marketing goals reached 

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105% average quarterly KPI achievement 

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