121% KPI achievement for industrial eCommerce
We audited, restructured, and scaled Google Ads and Google Shopping campaigns for
an industrial components eCommerce company, helping the team increase order volume while keeping
ROMI within target.
2
Weeks Audit Completion
12
Months Goals Achieved
121%
Quarterly KPI Achievement
4
Quarters Stable Performance
Perfomance Marketing
About Wurth
The Challenge
Growing orders without losing ROMI
The goal was not just more orders. Growth had to stay within the existing ROMI benchmark or improve it.
Shopping campaigns needed structure
Google Shopping had room to scale, but the account setup needed clearer structure and better control.
Merchant Center needed review
Product feed quality and Merchant Center setup had to be checked before increasing campaign investment.
KPIs had to guide scaling
New KPIs were needed to measure campaign quality and decide where budget could safely grow.
The Approach
Audit & Planning
We started with a comprehensive audit of the marketing strategy, paid traffic channels, ad creatives, and Merchant Center setup.
- Marketing strategy audit completed
- Paid traffic channels reviewed
- Ad creatives analyzed
- Merchant Center setup audited
Account Restructuring
Based on audit findings, we created an actionable plan to improve campaign structure and make the account easier to scale.
- Account structure improvement plan created
- Campaign structure updated based on past data
- Ad group structure reorganized
- Optimization priorities defined for scaling
Testing Google Shopping
We tested targeting, ad creatives, and bid strategies to understand which campaign setup could deliver better order volume within KPI.
- Targeting approaches tested
- Ad creatives tested across campaigns
- Bid strategies compared
- Performance data used to refine campaign decisions
KPI Framework
We set new KPIs to measure the quality of new campaigns and make budget decisions based on performance, not assumptions.
- New campaign KPIs defined
- ROMI benchmark used as a control point
- Performance quality measured against targets
- Budget decisions tied to KPI achievement
Scaling Google Shopping
Once the campaign structure was improved and KPI tracking was clear, we scaled Google Shopping campaigns that performed within target.
- Google Shopping campaigns scaled
- Budget plan prepared and approved by the CMO
- Campaigns optimized toward order growth
- Performance monitored across four quarters
The Results
2
Weeks to complete the comprehensive audit
12
Months of achieving marketing goals
121%
Average quarterly KPI achievement
4
Quarters of stable performance
Turn Google Shopping into a predictable growth channel.
Scaling eCommerce campaigns without losing efficiency?
Case Studies
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