Get recommended by
ChatGPT, Claude, and Google
Ai is now answering your buyers' questions directly - citing one or two sources per answer and moving on. Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) ensure your brand is consistently chosen as that source.
Get a Free GEO Audit60+
Brands Optimised for AI Search
32%
Average Increase in AI-Referred Traffic
6+
AI platforms covered: ChatGPT, Perplexity, Gemini, Claude, Bing Copilot
90 d
To Measurable Traffic Growth
Subscription-based GEO & AEO
Result-driven
GEO & AEO services
GEO and AEO aren't replacements for traditional SEO. They're the next layer of organic visibility. We optimise your content architecture, entity coverage, and authority signals so AI language models recognise your brand as a credible, citable source in your industry.
GEO & AEO Challenges We Fix
Your brand exists but AI doesn't know it?
LLMs build answers from structured, authoritative sources. Without clear entities, topical expertise, and consistent brand signals, you're invisible to AI platforms.
Competitors getting cited in AI answers instead of you?
Generative AI cites one or two sources, not ten results. If a competitor is cited and you're not, that's a pipeline gap growing daily.
Strong SEO but no AI citation presence?
SEO and GEO are different disciplines. Ranking on Google doesn't guarantee AI citation - the entity signals and content structure LLMs use are different, and most sites haven't optimised for them.
No visibility into AI-referred traffic?
Most businesses don't track AI-generated referral traffic. Without proper GA4 and attribution setup, you're making channel decisions blind.
Content that answers questions but never gets cited?
Publishing isn't enough for GEO. AI cites sources with topical authority, structured formats, and recognised entity signals: schema markup and content architecture both matter.
New brand or product with no AI presence yet?
LLMs have no entity context for new brands. Building that foundation early beats displacing an established source later.
Full-service GEO & AEO
Get cited by ChatGPT, Perplexity, and Google SGE when AI answers questions in your industry.
GEO Content Optimisation
We audit and restructure your existing content so large language models can read, understand, and cite it. Content hierarchy, entity coverage, answer completeness, and semantic structure - all aligned to how generative AI models evaluate and select citation sources.
Answer Engine Optimisation (AEO)
We map the exact questions your buyers ask AI tools and build content that answers them completely, authoritatively, and in the structured format AI systems and search engines prefer to cite. Question clusters, direct answer formats, FAQ schema, and structured data, all built to win the answer position.
Entity SEO & Brand Authority Building
AI language models cite brands they recognise as established entities with consistent authority signals. We build and strengthen your brand's entity presence (knowledge graph recognition, consistent brand mentions across authoritative sources, and third-party citations), so AI models treat your brand as a known, trusted source in your category.
AI Citation Strategy
We audit which AI platforms your buyers use, what they're asking, and how those platforms currently answer category-level questions. Then we build a per-platform citation strategy, targeting the right models with the right content architecture, and track your citation share against competitors over time.
GEO & AEO Performance Monitoring
We set up end-to-end monitoring across AI platforms so you have full visibility into when and where your brand is being cited, which competitors are receiving mentions in your place, and how AI-referred traffic is converting into pipeline.
GEO & AEO - AI Search Optimization
Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) make your brand the source AI systems cite. We optimize content structure, entity coverage, and authority signals so ChatGPT, Perplexity, Google SGE, Claude, and Bing Copilot reference your brand when buyers ask questions in your category, turning AI-generated answers into a direct inbound channel.
Local & International SEO
Dominate local search with optimized Google Business Profiles, NAP consistency, and review signals that build trust. Scale globally with hreflang implementation, geo-targeted content, country-specific keyword research, and international site architecture that ranks across multiple languages and markets.
Monitoring, Analytics & Ongoing Development
We track keyword rankings, organic traffic, CTR, page-level conversions, and competitor movement and report against pipeline metrics, not vanity stats. Monthly strategy reviews ensure the roadmap adapts to algorithm updates, seasonal shifts, and your evolving business priorities.
How We Work
Discovery & AI Citation Audit
- Citation Audit (ChatGPT, Perplexity, Google SGE, Claude, Bing Copilot)
- Competitor citation analysis
- Brand entity and authority signal assessment
- Content and topical authority gap analysis
- AI traffic tracking and attribution setup in GA4
GEO Strategy & Architecture
- Buyer query and question map by funnel stage
- Entity optimisation roadmap
- Content gap and answer opportunity list
- Per-platform citation strategy document
- GEO topic cluster and content authority plan
Optimisation & Content Production
- On-page GEO optimisation
- Answer-optimised content - articles, FAQs, landing pages
- FAQ schema and structured data implementation across site
- Entity building - knowledge graph, brand mentions, third-party citations
- Topical authority content to cover category-level question clusters
Monitor, Report & Scale
- Monthly citation share report across all tracked platforms
- AI-referred traffic and pipeline contribution report
- Content refresh for decaying or displaced citations
- Competitor citation monitoring and gap updates
- Strategy adjustments as AI platforms update their models
Case Studies
Results that Compound
SEO for a Crypto Payment Gateway
Took organic from a minor channel to the biggest acquisition source in the business.
In Their Words
Your buyers are already asking AI about your category. Find out if your brand is part of the answer or completely absent from it.
Show up where it matters.
Industries We Work With
Different AI platforms dominate different categories, different buyers ask different questions, and different industries carry different authority requirements.
Financial Services
Compliance-aware GEO and AEO for banks, lenders, payment processors, and investment platforms where being cited as an authoritative, accurate source directly affects trust and conversion.
SaaS & Software
B2B buyers research tools on ChatGPT before they visit a vendor website. We make sure your product is cited in those conversations at every stage of the buying journey.
Real Estate & PropTech
Local and category-level AI citation strategy for property platforms, real estate agencies, and PropTech products competing for buyer and investor attention.
Crypto & Web3
GEO and AEO for crypto projects, DeFi platforms, and blockchain startups operating in a space where AI tools are increasingly the first research stop for investors and users. Built to establish credibility and citation authority in a category where trust signals matter most.
Rentals & Property Management
AI citation strategy for short-term rental platforms, property management companies, and vacation brands. Structured to appear in AI-generated answers when travellers and tenants search for options in your market.
Healthcare & MedTech
YMYL-compliant answer engine optimisation for health brands, clinics, and medical platforms where accuracy, authority, and E-E-A-T signals are non-negotiable citation requirements.
E-commerce & DTC
Product and category-level AI visibility for brands competing in high-volume consumer markets where AI-generated product recommendations are increasingly influencing purchase decisions.
Professional Services
Entity authority and answer optimisation for law firms, consultancies, and agencies that compete on expertise, reputation, and trust signals in AI-generated answers.
Education & EdTech
GEO and AEO for online course platforms, training providers, universities, and EdTech products.
Why Now
Most categories still have an open window for AI citation authority. The brands moving now will be the ones cited by default in 12 months.
Your buyers are using AI daily
Before booking a demo or replying to outreach, B2B and B2C buyers open ChatGPT or Claude first. They form opinions before your website gets a single visit. If your brand isn't cited, you're not in that conversation.
Generative AI picks one source
Google returns a page of results. AI gives one answer, cites one or two sources, and stops. There's no position three in a generative search response. Established citation authority gets chosen.
Every AI query is a missed touchpoint
Every time a buyer asks an AI tool a question in your category and your brand isn't cited, a competitor gets the trust signal instead. It's happening in your market right now, every day, at scale.
Competitors haven't caught up yet
Most businesses have weak entity signals and zero AI citation presence. The brands that build topical authority now will be harder to displace once the space gets competitive.
AI citation authority takes time
Entity recognition and citation patterns don't change overnight. Brands that start now will have months of compounding authority ahead of those that wait.
Tell us what you need -
we'll take it from there
No commitment required to start. We audit your current AI citation presence, identify where competitors are being cited instead of you, and give you a clear picture of what's possible, before any work begins.
Get Your Free GEO Audit
Frequently Asked Questions
Questions, Answered
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the practice of optimising your content, brand entity signals, and authority architecture so AI systems (including ChatGPT, Perplexity, Google SGE, Claude, and Bing Copilot) cite your brand when generating answers to questions in your category. Where traditional SEO gets your pages ranked in search results, GEO gets your brand cited in AI-generated answers.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) focuses on optimising content for direct answer formats - AI overviews, featured snippets, and zero-click results. It involves structuring content to directly and completely answer the specific questions your buyers ask, in the format that AI systems and search engines prefer to surface as authoritative responses.
What's the difference between GEO, AEO, and traditional SEO?
Traditional SEO optimises for search engine rankings and organic click-through. GEO optimises for citation in AI-generated answers across large language model platforms. AEO optimises specifically for direct answer and featured snippet formats. The three disciplines overlap - strong topical authority and domain credibility built through SEO accelerate GEO and AEO results - but the optimisation signals and tactics are distinct.
How long does it take to see GEO and AEO results?
Most clients see measurable citation improvements within 90 days of optimisation going live. AI platforms update their knowledge and citation patterns regularly, results compound over time as your entity authority and topical coverage grow.
How do you measure GEO and AEO performance?
We track AI citation share across key platforms, AI-referred traffic in GA4, brand mention frequency in LLM responses, share of voice against competitors, and conversion rates from AI-referred visitors. You'll have a live dashboard covering all of it from month one.
Do I need to already be doing SEO to benefit from GEO?
Not necessarily but the two work significantly better together. Strong topical authority and domain credibility built through SEO accelerate GEO citation results. We assess your current foundation at audit stage and will tell you honestly whether GEO work can start immediately or whether SEO groundwork should happen first.
Which AI platforms do you optimise for?
We optimise for ChatGPT, Perplexity, Google SGE, Claude, and Bing Copilot - the platforms with the highest share of buyer research activity. Platform prioritisation is tailored to your category and where your specific buyers are most active.
Can you help if we have no existing content?
Yes. We scope content production as part of the GEO and AEO engagement (answer-optimised articles, structured FAQ pages, topical authority content, and entity-building assets) all built specifically to establish AI citation authority from the ground up.