Installs are easy.
Profitable installs are the job.
Paid user acquisition for mobile apps: Apple Search Ads, Google, Meta, TikTok, and beyond. We drive installs that convert, retain, and pay back. Built and run by senior media buyers, measured to the cohort.
Book a Strategy Call450 m+
Ad Spend Managed
-31%
Average Reduction in Cost Per Lead
3.7
Average ROAS
10+
platforms: Meta, Facebook, Instagram, X, Reddit, Telegram, Quora
Mobile User Acquisition
Performance marketing built for the app economy
We run mobile UA end to end: channel strategy, creative, bidding, attribution, and cohort analysis. One senior team owning the whole funnel - install to revenue - accountable to the number that matters, not the vanity one.
Mobile App Advertising We Fix
Launching a new app with no install base?
A cold start is the hardest phase - no data, no signals, no lookalikes to build on. We structure launch campaigns to gather clean signals fast, so the algorithms have something to optimize toward before budget gets wasted.
Paying for installs that never open the app?
Cheap installs look great until you check day-7 retention. We optimize for activation and revenue events, not install count, so budget goes to users who stay.
Getting installs but no paying users?
Volume without monetisation means you're buying the wrong audience. We optimise toward purchase and subscription events, not top-of-funnel installs, so spend flows to users who actually convert to revenue.
CPI climbing and you don't know why?
Rising install costs usually mean creative fatigue, audience saturation, or broken tracking. We diagnose the real cause and fix the lever, instead of just raising bids.
Scaling spend but ROAS is falling?
More budget on the same setup dilutes returns. We rebuild the account structure and creative pipeline so spend scales without the payback collapsing.
Attribution a black box since iOS changes?
SKAdNetwork and privacy changes broke a lot of measurement. We set up clean attribution, MMP, SKAN, and incrementality, so you can trust what each channel is actually driving.
One channel carrying the whole account?
Over-reliance on a single network is a fragile growth model. We diversify across search, social, and video so acquisition doesn't break when one channel shifts.
Creative that stops working after two weeks?
Ad fatigue is the silent killer of app campaigns. We run a continuous creative pipeline: new concepts, formats, and hooks, tested against performance, not opinion.
Running UA in-house and hitting a ceiling?
Internal teams often plateau: stretched across channels, short on creativity, no time for cohort analysis. We bring senior specialists and a creative pipeline to break the plateau, at roughly 40% less than an equivalent in-house team.
Full-service Mobile App Advertising
Whatever stage your app is at, launch, scale, or plateau, here's how we grow it.
Apple Search Ads (ASA)
High-intent users searching the App Store are your cheapest quality installs. We run ASA across keyword, brand defense, and discovery: structured bidding, keyword expansion, and cost-per-acquisition targets tied to real in-app value.
Google App Campaigns (UAC)
Google's app campaigns reach users across Search, Play, YouTube, and Display from one setup. We feed them the right creative, conversion signals, and target CPAs so the algorithm scales toward your revenue events, not just installs.
Meta App Advertising
Meta remains one of the strongest channels for volume and lookalike scale. We build event-optimized campaigns, layered audiences, and a creative pipeline engineered for the feed.
TikTok & Video UA
TikTok rewards native, fast, hook-first creative and punishes anything that looks like an ad. We produce short-form and UGC-style video built for the platform, then optimize spend toward installs that retain.
Creative Production for Paid UA
Creative is the biggest lever in mobile UA. We run a dedicated production pipeline, statics, video, UGC, and playables, built to beat fatigue and tested continuously against performance. (Scoped separately from media management.)
Attribution & Measurement Setup
You can't optimize what you can't measure. We configure your MMP (AppsFlyer, Adjust, or similar), SKAN mapping, and event tracking so every channel is judged on real, attributable value, post-iOS-privacy included.
App Store Optimisation (ASO) Support
Paid traffic converts on the store page. We align your listing - keywords, screenshots, and conversion elements - with the campaigns driving traffic to it, so more of the clicks you pay for turn into installs.
Retention & LTV Optimisation
Acquisition is only half the equation. We analyze cohorts, run re-engagement and retargeting, and optimize toward lifetime value so the users you pay to acquire keep paying back.
How We Work
Audit & Strategy
- Account, tracking, and attribution audit
- Channel and budget strategy tied to LTV targets
- Competitor and creative landscape review
- Baseline metrics and forecast model
- KPI and reporting framework agreed
Setup & Tracking
- MMP, SKAN, and event mapping configured
- Campaign architecture built per channel
- Audience and bidding strategy defined
- Creative brief and first production batch
- QA on tracking before spend goes live
Launch & Learn
- Campaigns launched across priority channels
- Creative testing framework in market
- Bid and budget optimisation against early signals
- Cohort and retention data collection
- AI-assisted analysis where it speeds decisions, senior buyers own every call
Scale
- Winning channels and creatives scaled
- Continuous creative pipeline running
- Audience expansion and lookalike scaling
- ROAS and payback monitored at cohort level
- New channel testing as the account grows
Optimise & Report
- Weekly performance and spend reporting
- Cohort, LTV, and incrementality analysis
- Creative refresh cadence maintained
- Strategic reviews and forecast updates
- Ongoing retainer with senior team owning the account
Case Studies
Results that Compound
Performance Marketing for B2B eCommerce Dev
GoMage builds Magento eCommerce platforms for B2B businesses. The brief: improve lead volume and quality without letting the funnel fill up with the wrong people.
In Their Words
Send us your app, your channels, and your numbers. We'll tell you where the budget's leaking and what profitable scale actually looks like.
Spending on installs but not sure they pay back?
Industries We Run For
Platform selection, ad creative approach, audience targeting strategy, and conversion logic vary significantly by industry and buyer type.
Financial Services
Compliance-aware paid social advertising for banks, lenders, fintech platforms, and investment products: ad creative and audience targeting built within regulatory constraints without sacrificing conversion performance.
SaaS & Software
Lead generation, free trial acquisition, and demo request campaigns on Meta, Reddit, and Quora, built around the research-heavy buying journey of technical and business decision-makers.
Real Estate & PropTech
Lead generation campaigns for property platforms, real estate agencies, and PropTech products: geo-targeted, buyer-stage-aware, and creative-tested for high-consideration purchase decisions.
Rentals & Property Management
Paid social campaigns for short-term rental brands and property management companies: seasonal audience targeting, direct booking acquisition, and OTA-displacement creative strategies.
Crypto & Web3
X, Telegram, and Reddit advertising for crypto projects, DeFi platforms, and Web3 products - reaching crypto-native audiences where they spend their time, with ad creative built for the space's content expectations.
E-commerce & DTC
ROAS-focused Meta and Instagram advertising for consumer brands - dynamic product ads, retargeting sequences, catalogue campaigns, and creative testing built around your margin and customer acquisition cost targets.
Healthcare & MedTech
YMYL-compliant paid social advertising for health brands, clinics, and wellness products - audience targeting and ad creative built within platform health advertising policies without losing conversion effectiveness.
Professional Services
Lead generation campaigns for law firms, consultancies, and agencies - reaching business decision-makers on Reddit and Quora with creative built for high-trust, long-consideration buying cycles.
Education & EdTech
Course enrolment and student acquisition campaigns on Meta and Quora - reaching learners actively researching upskilling and education options with creative built for high-intent, comparison-mode audiences.
Why Now
Every month on the wrong setup is budget you're burning, users your competitors are buying, and a payback window closing.
Installs keep getting pricier.
Every quarter more advertisers crowd the same auctions. The apps paying sensible prices today set their accounts up right before costs forced the issue.
Measurement got harder.
Since the iOS privacy changes, most apps can't fully see what their spend is doing. Getting attribution right again is where the advantage is now.
Installs aren't the goal.
The count looks good in a deck, but revenue comes from users who stay. Optimise to the wrong number and you scale the wrong users.
The ad does the work.
ith less targeting signal to lean on, the creative itself decides how a campaign performs. Without a steady stream of new ads, spend stalls.
We've run this before.
Most of the account is knowing which lever to pull and when — which channel's fatiguing, which cohort's worth more, which test to kill. That read only comes from having done it across dozens of apps. You get senior hands on the account from day one, not a junior learning on your budget.
Tell us what you need -
we'll take it from there
No commitment required to start. We'll audit your current app advertising setup, show you where budget is leaking and where the real growth is, and give you a clear picture of what's achievable before any work begins.
Get a Free Consultation
Frequently Asked Questions
Questions, Answered
What is mobile app advertising?
Mobile app advertising is paid user acquisition: running ads across channels like Apple Search Ads, Google, Meta, and TikTok to drive app installs. Done properly, the goal isn't just installs but users who activate, retain, and generate revenue. We manage the full process: strategy, creative, bidding, attribution, and cohort analysis.
Which channels do you run for user acquisition?
We run Apple Search Ads, Google App Campaigns (UAC), Meta app ads, and TikTok, plus additional networks where they fit the app. The channel mix depends on your audience, platform (iOS or Android), and unit economics; we don't force every app onto the same setup.
How do you measure app campaign performance after iOS privacy changes?
We set up a mobile measurement partner (AppsFlyer, Adjust, or similar), SKAdNetwork conversion mapping, and event tracking, then judge channels on incrementality and not just last-click. Since Apple's privacy changes limited user-level tracking, clean SKAN setup and cohort analysis are how you still trust what your spend is driving.
How much does mobile app advertising cost?
Cost has two parts: your ad spend (the media budget) and management. Media budget depends on your growth targets and how competitive your category's auctions are; management is scoped to the account's complexity. We're typically around 40% less than an equivalent in-house UA team, and we'll give you a clear picture of realistic spend and returns before any work starts.
What's the difference between cost per install (CPI) and cost per acquisition (CPA)?
CPI is what you pay for an install; CPA is what you pay for a meaningful action: a signup, purchase, or subscription. CPI is easy to lower and often misleading. We optimize to CPA and downstream value because installs that never convert are a cost, not a result.
Do you produce the ad creative as well as buy the media?
Yes. We run a dedicated creative pipeline (statics, video, UGC-style ads, and playables) built for each platform and tested continuously against performance. Creative is the biggest lever in mobile UA, so it's core to the work. Creative production is scoped separately from media management.
Can you help with App Store Optimisation (ASO) too?
Yes. Paid traffic converts on your store page, so we align your listing (keywords, screenshots, and conversion elements) with the campaigns sending users to it. Better ASO means more of the clicks you pay for turn into installs.
How soon will I see results, and what's realistic?
Early signal usually comes in the first few weeks, but reliable results take longer, cohort data on retention and payback needs time to mature. We spend the first phase getting attribution and creative right, then scale what's working. We'll set realistic targets against your numbers rather than promising a fixed figure.
Let's connect your spend to the users who actually pay back.
You bring the app. We bring the channel strategy, creative, attribution, and cohort analysis that turn spend into retained, paying users. A senior team runs it, measures it, and keeps improving it after launch.